If your Facebook Ads aren’t converting, the problem might not be your copy or your targeting. It could be that… you’re missing half the funnel. Most advertisers go straight for the sale — “Buy Now,” “Limited Time Offer,” “20% Off.” But in 2025, direct-to-sale ads rarely work cold. Between ad fatigue, privacy updates, and shrin

If your Facebook ad has a click-through rate (CTR) of 3%, you’d think you’re crushing it, right? Not so fast. While CTR is a helpful metric, it can also be wildly misleading — especially if you're measuring the wrong thing at the wrong stage of the funnel. Here’s the truth: high CTR doesn’t always mean high performance. Let’s break

Once upon a time, Lookalike Audiences were the holy grail of Facebook Ads. You could upload a list of your best customers, set a 1% range, and boom — instant ROAS. But a lot has changed. iOS privacy updates, reduced signal accuracy, and Meta’s push toward broader targeting have left many advertisers wondering: Are Lookalikes still worth usin

Scaling a winning Facebook ad campaign is the best feeling in the world… Until it backfires. Suddenly: Your cost per purchase skyrockets ROAS tanks And you’re left wondering if your “winning ad” was ever that good to begin with Here’s the reality: scaling Facebook Ads isn’t just about increasing the budget. It

Let’s be blunt: your creative is costing you money. Not because you’re spending too much on production. But because bad creative silently kills your ROAS — without raising any red flags on your dashboard. In this blog, we’ll break down: Why low-performing creatives are more expensive than you think How to spot creative that